€25 million
TikTok Shop Revenue (EUR)
Projected revenue from TikTok Shop in Malta for 2026.
150,000
Social Commerce Users
Number of social commerce users actively shopping via social platforms.
€167
Average Spend per User (EUR)
Average online spend per social commerce user in Malta.
70%
Mobile Commerce Penetration
Percentage of social commerce transactions made via mobile devices.
€3 million
Influencer Marketing Spend (EUR)
Budget allocated to influencer marketing for social commerce in 2026.
Malta's social commerce landscape is rapidly expanding, with TikTok Shop emerging as a significant platform for local merchants and consumers. By 2026, social commerce users in Malta are expected to reach 150,000, reflecting increased digital engagement and smartphone adoption. The average spend indicates a growing confidence in online shopping, particularly through mobile devices, which account for 70% of transactions.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.