Malta's digital landscape in 2026 shows increased reliance on short-form video content, with the average Maltese consuming over an hour of video daily. Businesses are leveraging this trend, with 78% integrating video marketing strategies to reach their target audiences, especially on TikTok. This shift reflects Malta's growing digital adoption and the popularity of mobile content consumption among diverse age groups.
Investments in video marketing campaigns have risen significantly, averaging €35,000 per campaign. Marketers focus on engaging storytelling and viral content to boost brand visibility. As digital maturity advances, Maltese companies recognize the importance of short-form videos in customer engagement, leading to higher ROI and stronger online presence across various sectors, including tourism, retail, and finance.