Maldives has experienced significant growth in social commerce, with revenue reaching USD 45 million in 2026. The increasing adoption of smartphones and high-speed internet has fueled this trend, making social platforms vital sales channels. Active users now number around 150,000, reflecting a broader digital engagement in the country, especially among young consumers. The average spend per user remains steady at USD 300, indicating strong purchasing power within the digital ecosystem.
Instagram continues to dominate social commerce in Maldives, accounting for the majority of sales. The mobile-first approach is evident, with 70% of transactions conducted via smartphones. This shift highlights the importance of mobile-friendly shopping experiences and targeted marketing. As social commerce matures, local businesses are leveraging these platforms to expand their reach, fostering a vibrant digital economy that complements traditional tourism and retail sectors.