In 2026, Maldives has seen a steady increase in Facebook advertising costs, with the average CPC reaching approximately 0.12 USD. The digital ad market continues to grow, driven by small and medium enterprises aiming to reach local tourists and residents effectively.
The rising ROI of Facebook ads at 4.2 times indicates that advertisers are increasingly confident in digital marketing. With over 12,500 active advertisers, Maldives's digital advertising ecosystem remains vibrant, supporting the country’s expanding tourism and service sectors.