RM 15.3 billion (approximately USD 3.4 billion)
Social commerce revenue
Projected total social commerce revenue in Malaysia for 2026
18 million
Number of social commerce users
Estimated active social commerce users in Malaysia in 2026
RM 850 (USD 190)
Average annual social commerce spending per user
Average yearly expenditure per social commerce user in Malaysia
70%
Percentage of online shoppers using social commerce
Share of online shoppers engaging in social commerce activities
22%
Growth rate of social commerce transactions
Expected annual growth rate of social commerce transactions in Malaysia
Malaysia's social commerce sector is projected to reach RM 15.3 billion in revenue by 2026, reflecting a rapid increase driven by widespread smartphone usage and digital adoption. The number of active users is expected to be around 18 million, indicating high engagement levels among the population. Consumers are spending an average of RM 850 annually on social commerce platforms, showcasing significant consumer trust and purchasing power in this channel.
Frequently Asked Questions
What are the main social commerce platforms in Malaysia?
Major platforms include Facebook, Instagram, TikTok, and WhatsApp, which are popular for their integrated shopping features.
How has social commerce impacted traditional retail in Malaysia?
It has shifted consumer behavior towards online buying, increasing sales for digital-savvy retailers and reducing foot traffic in physical stores.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.