RM 15.2 billion (approx. $3.52 billion)
Total Social Commerce Revenue
Overall social commerce revenue in Malaysia for 2026.
12.8 million
Number of Active Social Commerce Users
Number of Malaysians actively engaged in social commerce platforms.
Fashion & Apparel
Most Popular Social Commerce Category
Top social commerce category based on sales volume.
RM 118 (approx. $27.40)
Average Spend per User per Month
Average monthly expenditure of social commerce users.
87%
Percentage of Mobile-First Users
Proportion of users primarily accessing social commerce via mobile devices.
Malaysia's social commerce sector has experienced significant growth in 2026, driven by increased smartphone penetration and social media usage. The fashion and apparel category remains dominant, accounting for nearly 45% of total sales, reflecting strong consumer interest in trendy and affordable clothing. The average spend per user continues to rise, indicating higher engagement and purchasing confidence among Malaysians.
Digital payment adoption and seamless social shopping experiences have contributed to the sector's expansion. The majority of users access social commerce platforms via mobile devices, emphasizing the importance of mobile-optimized interfaces and localized content to sustain growth and satisfy evolving consumer preferences.
Frequently Asked Questions
What are the top social commerce platforms in Malaysia in 2026?
Platforms like Shopee, Lazada, and TikTok Shop dominate the social commerce landscape, with rising popularity of Facebook and Instagram shops.
How is social commerce affecting traditional retail in Malaysia?
Social commerce complements traditional retail by providing convenient, social-driven shopping options, leading to increased sales and customer engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.