Facebook Marketing Statistics in Malaysia (2026)

In 2026, Facebook remains a dominant social media platform in Malaysia, with 78% of internet users active on the platform. The high engagement levels, averaging 35 minutes daily, indicate strong user involvement and content consumption. Businesses increasingly leverage Facebook's advertising tools, with a spend of RM 2.8 billion, reflecting the platform's vital role in digital marketing strategies across various sectors.

The growth of active business pages, reaching 1.2 million, highlights the expanding digital presence of Malaysian companies. With an average ad click-through rate of 3.2%, marketers are optimizing their campaigns for better engagement. Overall, Facebook's integration into Malaysian social and business life continues to evolve, fostering vibrant online communities and advertising ecosystems.