Social Commerce Revenue in Madagascar (2026)

Madagascar's social commerce sector is rapidly expanding, with an estimated revenue of $150 million USD in 2026. The penetration rate of 35% indicates a growing adoption of social platforms for shopping, driven by increased internet access and mobile device usage. Users spend an average of $25 USD per transaction, reflecting a shift toward digital purchasing behaviors in the country.

The current landscape features around 2.4 million active social commerce users across six major platforms. This growth underscores the country's evolving digital economy, where small businesses leverage social media to reach local consumers. Continued infrastructure improvements and mobile penetration are expected to further boost social commerce's role in Madagascar's retail ecosystem.