Madagascar continues its digital expansion with a significant 78% of searches being conducted on mobile devices in 2026. The surge in mobile usage is driven by increased smartphone adoption and enhanced network infrastructure, making mobile marketing a crucial channel for businesses seeking to reach consumers effectively.
The country’s internet penetration has reached 45%, supporting the growth of mobile commerce and digital advertising. With a growing user base spending an average of USD 35 monthly, companies are increasing their mobile marketing budgets, which are projected to hit USD 120 million this year, reflecting the country's evolving digital landscape.