USD 85 million
Total Social Commerce Revenue
Libya's social commerce revenue in 2026
2.3 million
Number of Social Commerce Users
Estimated social commerce users in Libya
USD 37
Average Monthly Spend per User
Average amount spent per social commerce user monthly
12.5%
Social Commerce Penetration Rate
Percentage of internet users engaging in social commerce
Facebook Shops, Instagram Shopping
Popular Platforms
Leading social commerce platforms in Libya
Libya's social commerce sector shows steady growth, with a projected revenue of USD 85 million in 2026 driven by increased internet access and smartphone penetration. The number of social commerce users is expected to reach 2.3 million, representing over 12% of the online population. Consumers are increasingly engaging with local and international brands through social platforms, boosting digital sales channels and expanding economic opportunities.
The average monthly spend per user is around USD 37, reflecting rising consumer confidence in online transactions. Facebook Shops and Instagram Shopping remain dominant, providing accessible avenues for small businesses and entrepreneurs. As digital literacy improves, social commerce is poised for further expansion, contributing significantly to Libya's evolving retail landscape and digital economy.
Frequently Asked Questions
What are the main social commerce platforms in Libya?
Facebook Shops and Instagram Shopping are the most popular platforms, offering easy access for consumers and businesses.
How is social commerce expected to evolve in Libya by 2026?
It is projected to grow steadily with increased user engagement, higher revenues, and broader platform adoption, supporting local businesses.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.