4.2 million
Number of social commerce users
Libyan internet population engaging in social commerce
USD 45
Average monthly social commerce spending per user
Average amount Libyan users spend on social commerce platforms
Fashion & Apparel
Top social commerce category
Leading category for social shopping in Libya
78%
Percentage of social commerce transactions via mobile
Mobile dominates social commerce transactions in Libya
USD 189 million
Social commerce market size
Total value of social commerce sales in Libya in 2026
Libya’s social commerce landscape in 2026 shows rapid growth, with over 4.2 million active users. The majority prefer shopping via mobile devices, reflecting increased smartphone penetration and digital adoption. Fashion and apparel remain the most popular categories, driven by young consumers seeking trendy local and international brands. The market size has expanded significantly, indicating a thriving e-commerce environment despite regional challenges.
Consumer spending on social commerce in Libya continues to rise, averaging USD 45 per user monthly. This trend highlights the shift from traditional retail to online platforms, fostered by improved internet access and social media engagement. Businesses are increasingly leveraging social channels to reach customers, making social commerce a vital component of Libya’s digital economy. Continued infrastructure development and digital literacy efforts are expected to further fuel this growth.
Frequently Asked Questions
What are the main social media platforms used for commerce in Libya?
Facebook and Instagram are the most popular platforms for social commerce in Libya, used by businesses and consumers for buying and selling products.
How is social commerce impacting traditional retail in Libya?
Social commerce is supplementing traditional retail by providing new sales channels, especially for small businesses and entrepreneurs, leading to increased competition and innovation.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.