In 2026, Facebook advertising in Libya has become more cost-effective, with CPC averaging around $0.15, reflecting increased competition and digital marketing maturity. The total ad spend has reached approximately USD 25 million, indicating a growing reliance on social media for business growth amid economic recovery. Businesses are increasingly adopting Facebook ads, with 65% utilizing the platform to reach their target audiences effectively.
Libyan companies are investing more in digital marketing, driven by rising internet penetration and smartphone usage. The average daily advertising budget per business stands at USD 50, suggesting a shift toward more strategic and sustained campaigns. This trend indicates a maturing digital economy where social media advertising plays a crucial role in market expansion and customer engagement.