In 2026, Liberia's digital advertising landscape has expanded with increased investment in shopping ads, reflecting growing e-commerce activity. Retailers are allocating approximately $150,000 monthly toward PPC campaigns, showing confidence in digital channels to reach consumers. The active advertiser count has risen to 120, indicating a broader adoption of online shopping promotion strategies among local businesses.
The average CTR of 4.2% highlights effective targeting and engaging ad content, while a conversion rate of 2.8% suggests room for optimization. The CPC of $0.35 remains affordable for many Liberian retailers, making PPC a cost-efficient method. As digital literacy improves, these metrics are expected to enhance further, boosting online retail growth in the country.