Liberia's mobile traffic share is expected to reach 78% in 2026, reflecting rapid adoption of mobile devices across the country. This surge is driven by increased smartphone affordability and improved network infrastructure, making mobile the primary internet access point. Consequently, mobile marketing spend is projected to hit $45 million USD, emphasizing the growing importance of targeted digital campaigns.
The smartphone penetration rate is forecasted at 62%, indicating a substantial portion of the population uses smartphones for various activities. Average mobile data usage per user will likely increase to 8.5 GB/month, supporting richer content and advertising. Mobile commerce is set to generate around $120 million USD, signifying Liberia's expanding digital economy and consumer confidence in online shopping.