Liberia's mobile search share has surged to 78% in 2026, driven by increased smartphone adoption and expanding 4G network coverage. The rise in mobile internet penetration to 64% reflects broader access to digital services, empowering consumers and businesses alike. Digital advertising expenditure continues to grow, reaching USD 15 million, indicating a maturing digital marketing landscape that leverages mobile platforms effectively.
With over 3.2 million social media users, Liberia's digital engagement remains robust, fostering new opportunities for marketing and e-commerce. Mobile commerce transactions have hit USD 120 million, showcasing the country's shift towards digital payments and mobile shopping. This trend is supported by government initiatives to improve digital infrastructure and financial inclusion, fostering sustainable growth in Liberia's digital economy.