0.45%
Average CTR for Display Ads
Digital advertising campaigns in Liberia
1.2%
Mobile Ad Engagement Rate
Engagement on mobile devices in Liberia
$12 million
Digital Ad Spend (USD)
Total paid advertising expenditure in Liberia
2.3%
PPC Conversion Rate
Conversion efficiency of pay-per-click campaigns
$0.25
Average Cost Per Click (USD)
Cost for advertisers per click in Liberia
In 2026, Liberia's display advertising CTR remains modest at 0.45%, reflecting growing digital ad maturity. Mobile ad engagement continues to rise, reaching 1.2%, driven by increased smartphone penetration and mobile internet access across the country.
Advertising spend is projected to hit $12 million, indicating expanding digital marketing efforts. PPC campaigns show a healthy 2.3% conversion rate, with an average CPC of $0.25, suggesting efficient ad spending and increasing advertiser confidence in digital channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.