220 million
Social Commerce Revenue (USD)
Lebanon's social commerce revenue in 2026
2.3 million
Number of Social Commerce Users
Lebanese consumers engaging in social commerce
35%
Percentage of E-commerce Sales via Social Platforms
Share of total online sales in Lebanon from social commerce
95
Average Spend per User (USD)
Average social commerce expenditure per user annually
18%
Growth Rate of Social Commerce Revenue
Annual increase in social commerce revenue from 2025 to 2026
Lebanon's social commerce sector is rapidly expanding, with revenue reaching approximately $220 million in 2026. The increasing number of users—over 2.3 million—reflects greater digital adoption, driven by widespread smartphone use and social media engagement. Social platforms like Facebook and Instagram remain dominant channels, fueling sales and offering new opportunities for local businesses to reach consumers.
Despite economic challenges, Lebanese consumers show strong preference for social shopping, with 35% of e-commerce transactions occurring via social platforms. Average spending per user continues to rise, indicating growing trust and comfort with social commerce. This trend suggests a robust digital marketplace that could further develop with improved internet infrastructure and digital payment options.
Frequently Asked Questions
What are the main social platforms used for commerce in Lebanon?
Facebook, Instagram, and WhatsApp are the primary platforms facilitating social commerce in Lebanon, with businesses leveraging these channels for direct sales and marketing.
How has social commerce impacted traditional retail in Lebanon?
Social commerce has provided alternative revenue streams for local retailers, especially during economic hardships, enabling them to reach wider audiences and adapt to digital consumer habits.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.