Lebanon's digital landscape in 2026 sees a significant shift toward short-form video content, with most users spending over an hour and a half daily on video platforms. TikTok remains the dominant platform, capturing the majority of content consumption and engagement. Local brands are increasingly investing in video advertising, recognizing its effectiveness in reaching younger demographics and boosting brand visibility.
Despite economic challenges, the Lebanese digital marketing industry is expanding rapidly, focusing on creative, short-form videos to connect with consumers. Engagement rates are high, driven by authentic content and relatable themes. As social media becomes more integrated into daily life, businesses are leveraging these trends to enhance marketing strategies and increase ROI through targeted video campaigns.