Lebanon's digital advertising market in 2026 shows steady growth with total spend reaching around USD 45 million. Programmatic advertising continues to increase its market share, accounting for approximately USD 18 million of this budget, driven by rising digital penetration and targeted marketing strategies. Mobile advertising dominates, reflecting Lebanon's high smartphone usage and consumer engagement on mobile devices, prompting advertisers to allocate nearly 78% of their ad budgets to mobile platforms.
Performance metrics such as the average PPC click-through rate of 4.1% suggest improved ad relevance and targeting efficiency. The average CPC of USD 0.65 indicates competitive pricing in Lebanon's ad ecosystem, making paid search a cost-effective channel for marketers. As digital literacy improves and internet access expands, Lebanon is expected to see further growth in programmatic and PPC advertising effectiveness in the coming years.