Lebanon's digital advertising landscape in 2026 shows a steady increase in Facebook ad costs, with CPC averaging around $0.45. Businesses are investing heavily in social media marketing, reflecting a 15% rise compared to 2025. The average CPM remains competitive at $3.80, indicating cost-effective ad placements amid growing digital adoption.
With a total digital ad spend reaching approximately $120 million, Lebanese companies are prioritizing online visibility. About 65% of enterprises utilize Facebook ads, leveraging the platform's targeting capabilities. The click-through rate of 1.4% suggests effective ad engagement, though further optimization could enhance ROI for brands in Lebanon.