Programmatic Advertising Statistics in Latvia (2026)

Latvia's digital advertising landscape in 2026 shows a steady growth with a total spend of approximately €85 million, reflecting increased adoption of programmatic channels. Mobile advertising accounts for over half of this budget, emphasizing the shift towards smartphone-based media consumption. The PPC sector remains prominent, capturing 42% of the digital ad spend, driven by targeted search and display campaigns that leverage data-driven insights.

Despite positive growth, Latvia faces challenges like a 4.5% ad fraud rate, underscoring the need for stronger fraud detection measures. The average CTR of 3.2% demonstrates healthy engagement levels, indicating that Latvian consumers respond well to personalized ad experiences. As digital maturity advances, advertisers are expected to invest more in AI-powered programmatic solutions to enhance ROI and combat ad fraud.