Latvia's mobile commerce sector has seen significant growth by 2026, driven by increased smartphone penetration and improved mobile payment solutions. Nearly 70% of all online shoppers prefer mobile devices, reflecting a shift towards more flexible and convenient shopping experiences. The total revenue of €1.2 billion underscores the country's expanding digital economy, with mobile transactions becoming a substantial contributor.
The average transaction value of €85 indicates consumers are comfortable making sizable purchases via mobile. With 1.9 million mobile users actively engaging in e-commerce, businesses are increasingly optimizing their platforms for mobile. The 18% growth rate highlights continued momentum, positioning Latvia as a competitive player in the Baltic region’s digital marketplace.