Kuwait's social commerce revenue is projected to reach USD 1.2 billion in 2026, reflecting a significant growth driven by increased mobile internet adoption and digital payment options. The majority of active users prefer platforms like Instagram and TikTok for shopping, making social commerce a vital component of the retail landscape. With a penetration rate of 45%, nearly half of Kuwaiti internet users are engaged in social shopping activities, indicating a mature and expanding market.
The average annual spend per user stands at USD 480, demonstrating strong consumer engagement and trust in social commerce channels. Small businesses and influencers play a crucial role in this ecosystem, leveraging social platforms to reach targeted audiences efficiently. As social commerce continues to evolve, Kuwait is likely to see further innovations in personalized shopping experiences and seamless payment integrations, boosting overall market growth.