In 2026, Kenyan users spend around 65 minutes daily consuming short-form videos, reflecting the platform's growing influence on entertainment and marketing. Brands in Kenya are increasingly adopting these formats, with 78% leveraging short videos to reach their audiences effectively. TikTok remains the dominant platform for short-video advertising, driven by high user engagement and innovative content strategies.
The average engagement rate of 4.2% indicates strong viewer interaction with short videos, making them a valuable marketing tool. With an average CPM of ₺150 ($1.30), businesses can achieve cost-effective reach and brand visibility. As digital literacy and smartphone penetration continue to rise, short-form video marketing will likely expand further across industries in Kenya.