Mobile Commerce Statistics in Kenya (2026)

Kenya's mobile commerce sector has experienced rapid growth, with transaction values reaching approximately US$4.8 billion in 2026. The widespread adoption of mobile internet, now reaching 24 million users, has driven a significant shift toward mobile-based shopping and payments. The dominance of mobile platforms accounts for about 75% of e-commerce activity, reflecting the country's digital transformation and mobile-first economy.

The increasing number of mobile payment users, totaling around 18 million, indicates high financial inclusion and trust in digital transactions. The average transaction size of KSh 3,500 (roughly US$30) demonstrates the affordability and convenience of mobile commerce for everyday consumers. Kenya's vibrant mobile ecosystem continues to propel e-commerce growth, fostering innovation and economic development across multiple sectors.