Kenya's digital advertising landscape in 2026 shows a steady increase in display ad CTR, reaching 1.75%. Mobile ads dominate user engagement, accounting for 65% of interactions, driven by widespread smartphone use. The average CPC remains affordable at ₭120, supporting local businesses' PPC strategies to maximize ROI amidst a vibrant digital economy.
Total digital ad spend has grown to approximately ₭45 billion, reflecting increased investment in online marketing. Marketers focus on mobile-first campaigns, leveraging high engagement rates and improving conversion metrics. As Kenya's digital infrastructure advances, businesses are expected to allocate more budget toward targeted PPC advertising to capitalize on emerging consumer trends.