In 2026, Kazakhstan's average CPC for Facebook ads stands at 35 KZT, reflecting increased competition and evolving digital marketing strategies. The average CTR has grown to 3.2%, indicating improved ad relevance and targeting, while small to medium enterprises allocate approximately 150,000 KZT monthly to maintain visibility. Retail remains the dominant advertising sector, capturing 40% of ad spend, underscoring the country's retail sector digital shift.
Conversion rates have also improved, reaching around 4.5%, showing the effectiveness of targeted Facebook campaigns. As digital adoption accelerates across Kazakhstan, advertisers are leveraging more sophisticated ad strategies, resulting in higher engagement and ROI. These trends suggest a maturing digital advertising ecosystem, with continued growth expected in social media marketing investments through 2026.