2 hours 15 minutes
Average daily video consumption per user
Jordanian internet users spend significant time on video content daily, reflecting growing engagement.
72%
Percentage of brands using short-form videos
Most Jordanian brands leverage short-form videos for marketing, boosting brand visibility in 2026.
45 million USD
Social media video ad spend (USD millions)
Video advertising investments in Jordan continue to rise, indicating a strong focus on digital marketing.
85%
Mobile video ad reach
The majority of Jordanian audiences access videos via mobile devices, emphasizing mobile-first strategies.
18% annually
Video content creation growth rate
Jordanian content creators are increasingly producing short-form videos, expanding local digital media.
In Jordan, the adoption of short-form video marketing has surged, with most brands integrating video content into their campaigns by 2026. The high daily consumption rate underscores the importance of engaging visual content for reaching audiences effectively. Mobile devices dominate video consumption, prompting marketers to optimize for mobile platforms and enhance user engagement.
The rapid growth in video content creation reflects Jordan's expanding digital ecosystem and the rising influence of social media platforms. As investment in video advertising increases, businesses are recognizing the power of concise, impactful videos to connect with consumers, boost brand awareness, and drive sales in an increasingly digital marketplace.
Frequently Asked Questions
What are the most popular short-form video platforms in Jordan in 2026?
Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate the Jordanian short-form video scene, driven by widespread mobile usage.
How effective is video marketing for Jordanian brands?
Video marketing has proven highly effective in Jordan, increasing brand engagement and conversions, especially through targeted mobile campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.