In 2026, Jordan's average Facebook CPC stands at approximately $0.45, reflecting competitive digital ad rates amid growing online engagement. Total monthly ad expenditure reaches around JD 12 million, indicating increased investment in digital marketing by local businesses. The average conversion rate of 4.8% demonstrates effective targeting, especially among SMEs, which constitute a significant portion of advertisers.
The digital advertising landscape in Jordan continues to expand, with about 45,000 active advertisers utilizing Facebook for marketing. The high adoption rate among SMEs (78%) highlights Facebook's role as a vital platform for business growth. As digital penetration deepens, advertising costs are expected to stabilize while ROI improves, emphasizing the importance of targeted campaigns.