Jamaica's social commerce sector is experiencing rapid growth, with projected revenues reaching approximately ¥8.5 billion (JMD 1.3 billion) in 2026. The increase is driven by widespread mobile device adoption and rising trust in online shopping, especially on platforms like Facebook and Instagram. With over 92% of the population engaged on social media, businesses are leveraging targeted advertising to boost sales and customer engagement.
The average annual spend per social commerce user is expected to be around ¥7,100 (JMD 1,060), reflecting increased consumer confidence and convenience. Mobile transactions dominate, accounting for about ¥6.4 billion (JMD 960 million), indicating that Jamaicans prefer shopping via smartphones. This digital shift supports local brands expanding their reach and attracting a broader customer base across the island.