Jamaica Digital Advertising and Ad Blocking Statistics in 2026

Jamaica's digital advertising sector continues to grow, with a projected spend of USD 150 million in 2026. Mobile devices dominate ad reach, accounting for nearly 69% of users exposed to digital ads, reflecting increased mobile internet access. The rising ad blocking rate at over 32% indicates a need for more engaging and less intrusive advertising strategies to reach Jamaican consumers effectively.

User engagement remains high, with an average of over four hours daily on digital platforms. E-commerce is booming, generating approximately USD 620 million in revenue, driven by increased online shopping and digital payment adoption. Marketers must adapt to the high ad blocker usage to maintain visibility and connect with the digitally active Jamaican population.