By 2026, social commerce in Ivory Coast is projected to generate approximately $520 million USD, reflecting rapid digital adoption and increased smartphone usage. The number of social commerce users is expected to reach around 3.2 million, driven by expanding internet access and mobile payment solutions. The average spend per user is estimated at $162.50, highlighting growing consumer trust and engagement in online social shopping platforms.
The sector's growth rate is projected at 35%, emphasizing strong momentum fueled by local brands and international retailers entering the market. Mobile payments will dominate transactions, with an adoption rate of 78%, showcasing the country's shift towards digital wallets and cashless economies. These trends suggest a vibrant and expanding social commerce landscape that will significantly impact Ivory Coast’s retail economy.