Social Commerce Categories in Ivory Coast (2026)

The social commerce market in Ivory Coast has experienced rapid expansion, reaching approximately USD 1.2 billion in 2026. The increased smartphone penetration and improved internet infrastructure have driven consumer engagement, especially in fashion and accessories. With nearly 4.5 million active users, social platforms are now central to retail strategies for local businesses, fostering both informal and formal commerce activities.

Consumer preferences reveal a strong inclination towards fashion, which dominates social sales. The average purchase value of USD 55 indicates a growing willingness to spend online, supported by secure payment options and mobile-friendly interfaces. The 35% annual growth rate underscores social commerce's vital role in Ivory Coast’s evolving digital economy, promising continued expansion in the coming years.