Ivory Coast's mobile traffic share has reached 78% in 2026, reflecting the country's rapid digital adoption and increased smartphone penetration. The surge in mobile internet users, now totaling 19 million, demonstrates expanding digital engagement across urban and rural areas. Mobile marketing expenditure has grown significantly, with USD 560 million allocated to targeted campaigns, emphasizing the importance of mobile channels in reaching consumers effectively.
The average mobile data consumption per user stands at 8.5 GB per month, indicating high engagement levels and content consumption. Mobile advertising strategies are becoming more sophisticated, with an average CTR of 3.2%, showing effective audience targeting. These trends underscore the critical role of mobile platforms in Ivory Coast's evolving digital economy and marketing landscape.