The display advertising CTR in Ivory Coast has increased to an average of 0.75% in 2026, indicating improved targeting and ad relevance. The total digital ad spend has reached USD 250 million, reflecting robust growth in digital marketing efforts. Mobile advertising dominates with 68% of ad impressions, emphasizing the importance of mobile optimization for campaigns.
Paid search (PPC) campaigns generate approximately 15 million clicks monthly, contributing significantly to overall ad engagement. The revenue from display ads is projected at USD 75 million, showcasing a mature digital advertising market. Businesses are increasingly shifting budgets from traditional to digital channels to reach the expanding online audience effectively.