Ivory Coast's ad blocking rate is projected at 25% in 2026, reflecting increased awareness of digital privacy and ad fatigue. Digital advertising revenue continues to grow, reaching approximately 250 million USD, driven by mobile internet usage which now exceeds 78% of the population. The shift towards mobile devices has significantly influenced advertising strategies, emphasizing personalized and mobile-friendly ads.
With an average daily screen time of 4.5 hours, Ivorians are highly engaged online, presenting both opportunities and challenges for advertisers. The per capita digital ad spend is modest but steadily rising, indicating a maturing digital economy that offers substantial growth potential for local and international brands. As ad blocking remains prevalent, advertisers are exploring innovative formats to engage users effectively.