Mobile Commerce Statistics in Italy (2026)

Italy's mobile commerce sector continues to expand rapidly in 2026, driven by widespread smartphone adoption and improved mobile payment infrastructure. The revenue has surpassed €18.5 billion, with a significant share of total e-commerce sales now conducted on mobile devices. Consumers prefer seamless, fast mobile shopping experiences, contributing to higher average transaction values and increased mobile payment usage across the country.

Retailers and brands are investing heavily in mobile optimization to capture this growing market. With 28.4 million mobile shoppers, Italy's digital retail landscape is becoming more competitive, emphasizing personalized and secure mobile shopping environments. As mobile commerce matures, it is expected to further influence traditional retail, boosting overall economic growth and digital innovation in Italy.