1.5 hours
Average Daily Short-Form Video Consumption
Israeli internet users spend an average of 1.5 hours daily on short-form videos in 2026.
78%
Percentage of Businesses Using Video Marketing
Majority of Israeli companies have integrated video marketing into their strategies in 2026.
450 million
Annual Investment in Video Advertising (ILS)
Video advertising expenditure in Israel reaches approximately 450 million ILS in 2026.
7.8%
Average Engagement Rate on Short-Form Videos
Engagement rates on short-form videos in Israel average around 7.8% in 2026.
1.2 million
Number of Active Short-Form Video Creators
Over 1.2 million Israeli users actively produce short-form video content in 2026.
Israel continues to see rapid growth in short-form video consumption, with engaging content becoming central to digital marketing strategies. Businesses leverage platforms like TikTok and Instagram Reels to reach diverse audiences, reflecting a digital-savvy population. The rising investment indicates a focus on innovative advertising, emphasizing video content’s effectiveness in driving conversions and brand awareness.
The high engagement rates and expanding creator community suggest strong user participation and content diversity. Companies investing heavily in video marketing are experiencing increased ROI, making it a vital component of Israeli digital advertising. As the ecosystem matures, new technologies like augmented reality and AI are expected to further revolutionize short-form video marketing in Israel.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.