Ireland's shopping ads in 2026 show a steady increase in performance metrics, with a CTR of 4.8% indicating high engagement levels among online shoppers. The CPC remains competitive at €0.35, reflecting efficient ad spend relative to other European markets. The conversion rate has improved to 8.2%, suggesting better targeting and ad relevance, while the ROAS of €4.50 demonstrates effective campaign strategies and strong ROI for Irish advertisers.
Overall, the total ad spend has reached €520 million, emphasizing the importance of shopping ads in Ireland's digital retail landscape. Businesses continue to invest heavily in PPC campaigns to capture the growing online consumer base, driven by increased e-commerce penetration and smartphone usage. This trend is expected to persist, with further enhancements in ad personalization and automation expected to boost performance metrics.