In 2026, Iraq's video marketing ROI is projected to reach 350%, reflecting increased effectiveness and strategic content creation. The surge in digital ad spend, totaling approximately USD 1.2 billion, indicates growing confidence in video as a primary marketing channel. Consumers are dedicating around 18 hours weekly to viewing videos, emphasizing the importance of engaging visual content for brands targeting Iraqi audiences.
Mobile devices dominate video consumption, accounting for 72% of views, which prompts marketers to prioritize mobile-friendly formats. Engagement rates are high at 45%, showcasing strong consumer interaction with brand videos. Overall, Iraq's digital marketing landscape is rapidly evolving, with video content playing a crucial role in driving brand awareness and sales in 2026.