The social commerce sector in Iraq has seen significant growth, reaching an estimated 1.2 billion USD in 2026. With a rising middle class and increased internet penetration, more consumers are turning to social platforms for shopping, especially in fashion and electronics. The majority of transactions are conducted via smartphones, highlighting the importance of mobile-friendly platforms for businesses targeting Iraqi consumers.
Consumer behavior continues to shift towards digital channels, with an average purchase value of around 45 USD. Social commerce's appeal lies in its convenience and social interaction, fostering trust and community engagement. As the market matures, local businesses are increasingly leveraging social media influencers and targeted advertising to capture a larger share of the expanding digital economy.