1 hour 45 minutes
Average Daily Video Consumption
Iraqi internet users spend nearly 2 hours daily on short-form videos in 2026.
USD 45 million
Video Ad Spend
Total investment in video advertising has increased significantly, reaching USD 45 million in 2026.
26%
Social Media Video Engagement Rate
Over a quarter of social media interactions in Iraq are video-based content.
3.2 million
Number of Short-Form Video Creators
The rise of content creators has surged, with over 3 million active short-form video creators in Iraq.
78%
Mobile Video Consumption Share
Most video views are on mobile devices, accounting for nearly 80% of all short-form video consumption.
In Iraq, short-form video platforms have become central to digital marketing strategies, driven by increasing mobile internet access and social media adoption. Engagement rates continue to grow as users prefer quick, entertaining content, prompting brands to invest more in targeted video ads. The rise of local content creators has further fueled the popularity of videos, offering brands authentic ways to connect with audiences.
The projected growth in video advertising spend reflects confidence in video as a powerful marketing tool. With nearly 80% of views on mobile devices, marketers optimize content for mobile consumption to maximize reach and engagement. As digital infrastructure improves, Iraq's digital marketing landscape is poised for continued expansion, making short-form videos an essential component of brand strategies in 2026.
Frequently Asked Questions
What is driving the growth of short-form videos in Iraq?
Increased mobile internet access, social media popularity, and the rise of local content creators are key drivers behind Iraq's short-form video growth in 2026.
How are brands leveraging short-form videos for marketing in Iraq?
Brands are investing in targeted video ads, collaborating with local creators, and optimizing content for mobile to enhance engagement and brand visibility.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.