In 2026, Iraq's digital advertising landscape continues to grow, with total shopping ad spend reaching approximately USD 150 million. The average CTR of 3.2% indicates increasing effectiveness of targeted PPC campaigns, driven by rising internet penetration. Notably, mobile devices dominate user engagement, accounting for 68%, reflecting the shift towards mobile shopping experiences. Advertisers are optimizing campaigns to capitalize on this trend, focusing on mobile-friendly formats.
The conversion rate of 4.5% suggests that more Iraqi consumers are making online purchases after engaging with shopping ads. The average CPC of USD 0.45 remains affordable for local businesses, encouraging increased ad investment. Continued improvements in digital infrastructure and e-commerce adoption are likely to sustain growth, making paid advertising an essential component of retail strategies in Iraq.