Iraq's digital advertising market has seen significant growth, with total ad spend reaching approximately $85 million in 2026. Mobile advertising dominates the landscape, accounting for nearly 78% of ad impressions, reflecting high mobile device usage across the country. PPC campaigns continue to be a major focus, with an average CPC of $0.35, demonstrating the efficiency of targeted paid advertising in the Iraqi market.
The increasing adoption of programmatic advertising is driven by improved internet infrastructure and rising digital literacy. Despite the relatively low CPC, advertisers are seeing better ROI due to higher ad viewability rates at 62%. As the market matures, Iraqi businesses are expected to allocate more budget to paid digital campaigns to reach their expanding online audiences effectively.