Facebook Marketing Statistics in Iraq (2026)

In 2026, Facebook remains the dominant social media platform in Iraq, with over 11 million active users. The average user dedicates around 85 minutes daily to Facebook, reflecting high engagement levels. Businesses are increasingly leveraging Facebook ads, with expenditures reaching nearly $95 million, demonstrating growing confidence in social media marketing's ROI. The social media penetration rate continues to expand, indicating a broader digital adoption in Iraq’s emerging economy.

The proliferation of Facebook business pages, now exceeding 1.4 million, highlights the platform’s role in digital marketing strategies across various sectors. As internet infrastructure improves, more Iraqi businesses are investing in targeted advertising campaigns. The rising social media usage underscores the importance of digital presence for local brands seeking regional and international audiences, positioning Facebook as a key driver in Iraq’s digital economy.