In 2026, Iraq's Facebook advertising costs remain relatively affordable, with an average CPC of $0.45 and CPM of $3.80, reflecting growing digital engagement and market maturity. Businesses are increasingly investing in targeted campaigns to reach Iraq's large and active Facebook user base of 18 million, emphasizing mobile-first strategies which account for nearly three-quarters of ad spend.
The total digital advertising expenditure in Iraq is projected at USD 120 million in 2026, demonstrating robust growth in the digital marketing sector. As internet penetration improves and digital literacy increases, businesses are expected to allocate more budget towards social media advertising, making Facebook a vital platform for brand visibility and customer engagement across the country.