The social commerce sector in Iran is experiencing rapid growth, with revenues reaching approximately 1.5 billion USD in 2026. The rising number of active users, around 25 million, indicates a significant shift toward digital shopping facilitated by popular platforms like Instagram and Telegram. Mobile commerce dominates, accounting for 70% of transactions, reflecting the widespread adoption of smartphones for online shopping.
This growth is driven by increased internet penetration, improved payment systems, and a young, tech-savvy population. Iranian consumers are spending an average of 60 USD each on social commerce, showcasing a robust consumer market. As social commerce continues to expand, businesses are investing more in targeted digital marketing efforts to capture this lucrative segment.