In 2026, Iran's display advertising CTR stands at approximately 0.45%, reflecting growing engagement despite regional restrictions. Mobile devices dominate ad traffic, accounting for 78%, indicating the importance of mobile-optimized campaigns. The average CPC remains competitive at $0.18, driven by increased competition among local and international brands seeking digital market penetration.
Digital advertising spend in Iran is projected to reach around USD 350 million, signaling robust growth in the sector. With over 15,200 active digital advertisers, the landscape shows a shift toward more sophisticated paid campaigns. As internet penetration deepens, Iran's digital marketing ecosystem is expected to become more competitive and innovative, offering new opportunities for advertisers and brands.