Video Marketing ROI Statistics in Indonesia (2026)

Indonesia's video marketing ROI in 2026 continues to rise, with marketers earning an average of $4.20 for every dollar invested. The widespread adoption of video content is evident, as 78% of marketers now utilize video in their campaigns, reflecting the country's shift towards digital-first strategies. The high consumption rate, totaling 86 billion hours annually, demonstrates the significant engagement from Indonesian audiences, especially on mobile devices, which account for 72% of views.

The rapid growth of video advertising budgets, increasing by 18%, underscores the increasing reliance on video marketing as a primary channel. Companies are investing more in compelling visual content to reach their digitally savvy consumers. As mobile usage continues to dominate, brands are optimizing their video strategies for mobile platforms, ensuring higher engagement and return on investment in Indonesia's expanding digital economy.