Social Commerce Statistics in Indonesia (2026)

Indonesia's social commerce landscape in 2026 is marked by rapid growth, with TikTok Shop leading the charge. The platform now boasts 45 million active buyers, reflecting increased digital adoption and mobile commerce trends. Revenue from social commerce has soared to over $5.2 billion USD, indicating a thriving ecosystem that benefits both consumers and local entrepreneurs. The average monthly spend per user has increased, showing higher engagement and trust in social shopping platforms.

The seller ecosystem has expanded significantly, with 350,000 registered TikTok Shop sellers across Indonesia. Market penetration indicates that nearly one-third of internet users are active participants in TikTok-based commerce, underpinning the platform’s influence on local retail. As digital literacy and smartphone penetration continue to rise, social commerce is expected to further disrupt traditional retail, fostering more inclusive economic growth across the archipelago.